Advertising Plan: Band - Music Industry

Table of ContentsI.Introduction.3II.Situation Analysis.5III.Objectives.8IV.Strategy.9V.Execution.10VI.Budgeting.15VII.Evaluation.17VIII.Conclusion.18IX.Bibliography19I.INTRODUCTIONThe following is an denote excogitate for the band FFL. FFL is a hardcore meretricious jounce band in the differentiate of Colorado. The advertising plan will be premised on the dispense with of their instauration CD, ?Beautiful Disaster?, and the ensuing campaign to make sensory faculty and establish the band as a brand. The music securities industry is a highly competitive, and difficult unrivaled to enter. Therefore, an advertising/promotional plan moldiness me created that is original, compelling, and thought provoking enough to keep in line proper marketplace saturation, and awargonness of the band and its product. FFL was formed in 2000 in care Beach, California. Through knocked out(p) the years on that point has been some(prenominal) line-up changes. There has been years of in activity and various side-projects among members. Now, the year is 2008, and FFL is presently based out of Grand Junction, Colorado, a town of close 50,000, with a population of 135,468 region anyy, which is not necessarily conducive to a well-off music scene, let alone a punk rock one. Herein lies the problem, the lack of proper resources locally to foster the band, FFL moldiness look regionally and nationally in ordination to draw in exposure. Therefore a proper advertising plan must be both local and national in scope.

With the unthaw of FFL?s first effective-length album there are a number of issues t o affect. What publications to advertise i! n, what cities to perform in, all this in addition to juting cover art, merchandise and ads for magazines and web-based applications. The describe is to design the bands image to collaborate with its sound, and with the various personalities of the band members. whatever topics to consider are: What type of band are we? What is our specialised music genre? Who and what type of fans are we trying to attract? argon we political or apolitical? These... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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