Automobile and Product Essay

1a. The comp all this case is ab go forth is a company named DoorGuard. DoorGuard is a company that is trying to create a new merchandise that fosters simple machines from get dinged or dented. 1b. Strengths DoorGuard strengths ar that there is currently no one else who has a w be that does the same thing, along with a large-minded target market. 1c. Weaknesses Doorguards weaknesses are that he couldnt find a concrete musical mode to address and promote their product. Another weakness is that DoorGuard is a pioneer product it could boom or bust, with a pioneer product you cannot predict as well how successful your product lead be.1d. Opportunity-There is a big opportunity for this product to take off if he sold to only 5% of his target market he would be making $6,100,000. 1e. Threat- DoorGuards holy terror is they are a product pioneer. This lead be a elevated risk, high reward company. It could skyrocket or else it bequeath fall recompense on its face. It could be a head of its time or the economic clock could take a large portion of his target market and excite them in a different like a shotion. 2. The market described in this phrase is anyone who has a car that costs $15,000 or more.These pot are unremarkably people who befool are from their mid-late 20s to 60s that have a well paying job. They market also immature kids who have a go at it from a wealthy family. 3. There are no direct competitors in this case. There is some indirect competition though with AutoShades. This is a company that prevents the sun from coming into the car. Their strengths are that they are cheap, somemultiplication come with the car when bought new, and also have different designs. The companies weakness compared to DoorGuard is that it does not protect the car at all. 4. The people possibly consuming or buying this product ages range from the mid 20s 60s. nigh of these people are middle-upper middle class. The volume of these people have kids. These peop le drive to places where this is tight parking (grocery shopping, schools (elementary, middle and high), malls). For these people this product could be valuable in the long run itd cost slight(prenominal) off AutoGuard doors compared to removing dings and dents. 5. The technological market is important to recognize because DoorGuards anti-theft appliance still destroys the product the consumer bought. This could be a problem that an reconcileion to the anti-theft mechanism could prevent. economical market should also be acknowledged because with bad economic times most of DoorGuards target market people who are in their mid-late 20s-60s who not extremely wealthy people are but ordinary everyday people result be less likely to buy a good that they want and dont necessarily need. If the car door gets dinged or dented the car result still run its not a necessity. Problem affirmation Should Steve Harris take the next step with his product and look to distribute it? Steve Harris n iduses on distributing to the evanesce cinque automobile manufactures (Ford, Chrysler, GM, Toyota, and Honda).With Harris looking to distribute to the top five automobile companies in their retail stores. They would be stored on a car as the customer walk into the store or stored between the main entrance and the secretarys desk. There is a By targeting these big 5 automobile companies Harris will maximize his productivity by orbit almost all of his target market, while also having time to wager on other aspects of his company. Distribute to every automobile retailer out their. With Harris giveing his product in every automobile retailer it will guarantee that he is able to access his entire target market.By targeting every automobile retailers it takes away a more of a majority of their time and money compared to targeting only the top 5 retailers or not selling to any automobile retailers. Advertise and open your business and sell as a wholesaler to the customer. The advanta ge of not looking to distributing to any retailers is that you save on shipping cost to retailers. Harris will also have a lot more time to figuring out how to bare and promote his product. The weakness is that it will be very hard to tug and promote his product without an automobile company supporting his idea.Have Harris distribute DoorGuard to two or three car companies. The strengths with this strategy is hell be able to target a decent amount of the market. The amount he targets varies depending on which companies he picks. Harris will be able not mystify some distribution as much as if he was distributing to the top 5 automobiles companies or every automobile company. This will allow Harris to focus more of his time towards his product, and promotion of the product. By have only a a few(prenominal) car companies distributing his product there is a great peril that these companies will remain loyal to you in years to come.There are some negative effects though to this dis tribution process. With so few of distributors your fate is in their hands. For example say you decided to distribute to GM and Ford. For some reason Ford goes bankrupt and out of business. Thats almost half of your target market that disappears. If one of the companies Harris distributes to goes down, AutoGuard as well will be in serious trouble financially. Your target market will be so small that it will be hard to derive 5% of all people buying an automobile.You need a conception B (alternative option) incase you one of the few automobile companies drastically falter. passport Mr. Harris should focus on only distributing to the top five automobile companies. This will allow him to target the majority of the market while still world able to spend a lot of his time worrying about all the other aspects of his company (promotion/ advertising, and improving the product). With targeting this large section of the market for such a small cost it will allow him to adapt other aspects of his business and should be able to 5% of his market.