Advertisers Strategies to Target Gay Audiences in Attitude and Gay Times :: essays research papers fc

I have decided to spilt the following essay into 4 sections, the setoff three concern different adverts and the final one is a parole of lively advertising in general. The first advert I shall be looking at is "Couvette continental quilt Cover" from Gay Times, Issue process 2000, page 67. This is a written textual matterbook, as far as the originator is aw be this text does non appear in any separate medium. The text was found whilst looking for adverts specifically aimed at gay men. I decided to analyse this text as it appears to be unusual in that no people appear in the advert, usually in gay advertising as with other genres at least one soulfulness or maybe more are used.The advert that the author is projection analysis of is one among many copies that are distributed in magazines (specifically gay) and may surface appear in poster form as well. This influences my interpretation as the advertisers aim to reach a wide audience, not only those who are reading the magazine. The advert is indexical in representation. The important signifiers in the text are the colours of the Duvet, they are the colours of gay pride, this is not usually known by people outside of the genre. Therefore the advertiser has placed in the corner the text "100% Gay", so that there can be no doubt as to whom the text is aimed at. The Duvet is in like manner for a double bed, this is important as it implies a couple. As does the fact there are littered around the teensy section of room we see a selection of items in pairs. Examples are, the two pairs of trousers, the two organisers, two tables and two bent lamps on the table on the right hand side of the picture.An important point to consider is also the lack of a carpet, the implication here is the floor being easier to hold in clean than a carpet, although there is a corner of a reed instrument mat showing. The picture gives a impression of a room that is serene, peaceful, determine and relaxed, the person who inhabits the room is relaxed about being Gay (shown by the Duvet cover). The advertiser is trying to sell this image to the consumer. Although the signs are primarily direct at people who are gay and on the scene it is viable that the signs will also make sense to other readers who are not connected to it (although perhaps not the significance of the colours).