Pest Analysis

PEST analysis Political Australia is a type of pop country and it is stalls politically. The characteristics of Australian organisation such as enhancer and having low level of corruption, and being internationally competitiveness helps Australia to have the final rank of political dissymmetry in Asia-Pacific and it standing on bunghole fourth position in the world in political instability (Australian government 2009). Therefore this factor is an advantage and an opportunity for the companies that operate at heart Australia and for the people who invest in these kinds of companies. EconomicAustralia has one of the most stable economies in the world. According to Economist magazine Australias GDP in 2012 was about 1. 5 trillion USD and it becomes the 12th country in the world. During the rifle global financial crisis in 2007 most of the countries such as US, and European countries were suffering and their economic factors such as GDP, Interest rate, growth, inflation went dow n and were in recession, but Australian government could control the situation by implementing strategies that helped small tradinges and individuals and kept the economy stable (Economist magazine 2013).So the Australian government made an opportunity out of the financial crisis which was a threat for the total economy and now is one of the best countries for investment with a very(prenominal) low risk. Social According to Australian Bureau of Statistics census in 2011 there was 3. 5 million student in this country two international and domestics (Australian Bureau of Statistics 2013). So these students are the customer base for Mynetfone at the moment as residential customers and they can be the potential business users in near future.As Australia has a good rate of economy growth, to a greater extent businesses wanted to operate in this country and as a outcome they will need more services for their business such as internet, phone etc. Technological Mynetfone owned Symbio cyberspace in 2009 which has the largest VoIP net graze providing wholesale carrier service to Australian industry in Australia that exploitation number porting, cloud based hosted PBX service, call termination, call origination and many a(prenominal) other infrastructure enable services. The Symbio work in wholesale and Mynetfone work on retail sections (Mynetfone 2013).