steves tees :: essays research papers

Steve decided to inconsiderate his own tee- shirt shop, near a local university. He felt it was the perfect time to start his own business, due to the location and the incident that the summer Olympics were being held 55 miles away in Atlanta. Wow What a great opportunity it was, for him to take initiative to become his own boss, come through with(predicate) exposure, and become profitable. The only problem was that Steve did not take into consideration whatsoever(prenominal) concerns with starting a business, which include geography, a market for this product, competition/ who are the major competitors, uniqueness, etc. This all could have been through through generating discipline to aid in making marketing decisions. This process includes specifying what information is required, purpose the method for collecting information, managing and implementing the collection of data, analyzing the results, and communication the findings of their implications. In order to contrac t the likelihood of failure, marketing research would provide the necessary information to visit uncertainty. It help oneselfs to focus on decision making. So, prior to Steve opening the business, he should conducted searching research. Steve needed to acknowledge the situation, screen any and all alternatives, and discover juvenile ideas to make his business stand apart from the competition. This research could have been conducted through focus groups, surveys, questionnaires, etc. The purpose of this marketing research is to narrow the mise en scene of the research topic and to refine the problem into researchable form. Therefore, Steve would have been able to outcome who, what, when, where, and how questions identify the channels of distribution and to target the market for advertising and promotions. promotional material is one of the four elements of the marketing mix. It increases company sales by communicating product information to potential customers. Unfortunately, the advertising route Steve took did not help to generate sales. Steve should have recognized the four basic parts of any promotional effort, which include personal selling, advertising, publicity, and sales promotion. Steve solely focused on advertising in selected newspapers, but he failed to realize that everyone does not aim the newspaper. If he wanted the business to appeal both to the college students and to the people of the town, he should have done several different types of promotions. He could have done direct promotions, where he and an employee would go into the community and pass out flyers to grasp better exposure for the business.