Nokia Company Product Marketing Plan Assignment

Nokia Company Product Marketing Plan - Assignment casingNokia Corporation is one of the major global producers of busy phones, serving consumers in more than 130 countries. Nokia is free into 4 business groups which include Mobile phones, Multimedia, Enterprise Solutions and Networks. The Nokia group, promotes wireless voice and data products in consumer and bodied grocery stores. The Nokia solution group manufactures wireless phone for use in the corporate sector. Wireless broadcast and exchange equipment is sold (Nokia, 2012).In the beginning of 1960, Nokia started to diversify in an effort to change the bon ton into Regional Corporation with cast up in interests outside Finnish borders. Being unable to begin effective internal ripening, the company false its focus into achievement. However, the local government realized to decrease two underperforming local industries which supported Nokias development within the country and encouraged its eventual merger with Finnish Ru bber Works, which was founded in 1898, and Finnish cable works, which was formed in 1912, to form Nokia Corporation.In 1967, Nokia started a division to demonstrate design and manufacturing abilities in data processing industrial computerization and communications remainss. The division was later expanded and made into some(prenominal) divisions, which then concentrated on developing information system, including personal computer and workplace, digital communication system and mobile phones. Nokias essential focus was development of the electronics sector.... Eco-friendly Mobile. This paper shows how Nokia can develop a selling plan by implementing their medieval strategies, which the company has already applied. Firstly, in this paper, it shows the brief background about the company and its existing products and also shows the companys past strategies i.e. how Nokia achieved its brand name and goodwill in past and rate of flow market situations. Next, it highlights the compan ys situation depth psychology and overall study of internal and outside(a) factors through different marketing tools. For examining the situation analysis of Nokias market PEST analysis, competitor and consumer analysis have been applied. In internal analysis, it depicts the companys current position in the market and the current data on brand performance of Nokia. This marketing plan also provides information of the companys basic goals and objectives and shows after launching the Eco-friendly product, within this 12 months campaign, what can be expected regarding the fulfillment of their goals and objectives. Then, in this paper, Nokias target market and customers of their eco-friendly product has been analyzed and this paper also provides a clear characterization regarding how the company segments their market for their eco-friendly product using four perspectives of segmentation. The marketing mix strategy of Nokias eco-friendly mobile using 4Ps has been provided. Certain eva luation and control methods have been provided which shows how the company can evaluate their market performance when they would launch their new eco-friendly product. An action plan is also provided which highlights the various elements of marketing plan through Gantt chart of 12 months campaign. 2 Table of Contents 3