The case study of Tui Example | Topics and Well Written Essays - 2750 words

The of Tui - Case Study ExampleThe report reveals its marketing strategy and describes how and why TUI has to change its plans and strategy under different changing environments. The study also reveals a general picture of companys profile, history and achievements in wholly facets of tourism industry. The research is found on online data, excerpts from interviews and Companys annual reports from 2004 to 2008.Touristik Union International abbreviated as TUI is a German based company with headquarters in Hanover. By name Preussag AG, the company remained involved in transferral and industrial business for many years. During mid-1990s the company adopted growth corporate strategy and introduced itself as a tourism and shipping company. Preussag AG sold off many of its industrial assets to beneficially purchase some(prenominal) travel and transportation firms. The structure of the group Preussag was renamed to Hapag Touristik Union (HTU) which in the year 2000 was transformed into TUI Group.Today TUI is the largest and in the lead tourism and shipping organization of the world, operationally active mainly in Central, Northern and Western atomic number 63 while it also has networks across Europe. The inventory of TUI is decorated with hotels, restaurants, retail stores, container ships, travel agencies and airlines. TUI AG Airline, having 7 commonalty brand TUIfly airlines, is the largest holiday fleet in Europe. TUI is also the largest shipping company of the world.The company is strongly adhering to tag on with its position as worlds No. 1 tourism organization in all aspects along with a customer oriented vision. TUI as well as its affiliates like Thompson Travels, Portland Direct, Lunn Poly, and Skydeals are licensed as most trusted and professional organizations throughout the Europe. The company approximately consists ofAt present, TUI has 43.3% shares in Hapag-Lloyd AG. During the fiscal year 2008, TUIs had revenue about 759 million. On 31 December, 2 008 the company and had 70,200