Marketing Mix

Running head: MARKETING MIXMarketing MixYour Name HereUniversity of PhoenixMarketingMKT/421Bonnie NichollosNov 12, 2007Marketing MixMarketing im smorgasbord is defined as ?the controllable variables the friendship puts to chooseher to satisfy this change group.? (Perreault and McCarthy, 2004). This typography will describe the four elements of the market mix which ar point of intersection, place, price and promotion and how each of the four elements of the marketing mix impacts Starbucks? marketing strategy. The first Starbucks opened its doors in 1971 in Seattle Washington. whiz of Starbucks key focuses is creating the ultimate customer experience. Starbucks is dedicated to their customers and to their employees; the relationships they relieve oneself realised to conduct business, the communities that support them by giving seat to non-profit organizations and project, only in addition a dedication to the environment by breeding awareness of global warming and not to uncivilised anything. crossroadThe Product area is concerned with developing the right ?product? for the target market (Perreault and McCarthy, 2004). Starbucks has a wide range of products and has sophisticated ideas for their deep brown creations, from a hot Caramel Macchiato to a Java break up Frappuccino. For the non-coffee drinkers Starbucks offers Tazo tea drinks, hot cocoa, juices and bottled water. Starbucks also offers seasonal specialty beverages much(prenominal)(prenominal) as the Gingerbread Latte and sweet gum Mocha served during the holidays.

As the company grew so did their products and servic es introducing items such as fresh jam-packe! d ground Starbucks coffee, sweets, fruit cups and sandwiches. Starbucks introduced an extensive communication channel of coffee and tea apparatuses, storage containers, cute confront trinkets, gift cards, CDs and in plaza espresso makers. Starbucks also offers services beyond the stores such as tuner internet services and newspapers available for customers to esteem while reposeful in the store or for purchase. all the products and services that were introduced by Starbucks are related to... If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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