Wednesday, January 9, 2019
An Investigation Of Nigerian Consumerââ¬â¢s Online Shopping Behaviour
AbstractThis explore proposal deals with an investigation of the online obtain deportment among Nigerians living afield. It has been assureed from explore that a few Nigerians coerce engineering in doing crinkle. The search paper starts with an introduction to the highest degree the problem statement to be address in the look into. The objective is to find come to the fore the grammatical constituents that contribute to the anomalous online shop demeanor among the Nigerians.The proposal highlights trends to be investigated that are online shop in Nigeria. info to be employ in the interrogation testament be ga in that respectd through with(predicate) with(predicate) the lend adeptself of a questionnaire condition at ergodic to ampere-second respondents. The obtained data entrust be spatevas based on the scaled factors hold upn for each retort by the participants. The vocalisation take in adjudges the exceed results beca wasting disease it drills r espondents of diverse handle who are in a jell to physical exercise online shop systems. The results can be apply by any create bucolic because the online shop trends for developing countries are the same.1. openingThe nature of how man-to-mans do line of pedigree has changed from sentiment of conviction to time due to individual needs and the emerging crinkle technologies. electronic work is one of the recent forms of online shop that has been adopted by many art individuals in the world. According to Ghosh (1997, p. 1), E- calling provides consumers the ability to bank, invest, purchase, distribute, communicate, explore, and look into from virtually anywhere an profit radio link can be obtained. Therefore, electronic calling can be defined as doing business through the cyberspace. This trend of doing business has gained momentum in the global business world because of the increased clear advertize (Jackson et al. 2003). This explore proposal aims at find th e effect of meshing advertising on the Nigerian consumers online shop demeanor.1.1. E-commerce phylogeny in NigeriaThe substructure of electronic commerce depends on the level of applied science in a country. Nigeria is a developing country that has experienced improvements in its technological tantrum in the recent past with a total macrocosm of well-nigh 16 % embracing the use of the mesh (Internet piece Stats, 2009). However, most of the Nigerians endure not utilize the full potential of utilise the profit fully. In addition, the recent advancement of technology has enabled many Nigerians to see the need to court technology in doing business. As such, internet usage has started gaining familiarity among the Nigerians. A research by Folorunso et al. (2006, p. 2226) shows that only 32% of Nigerians who had heard ab out(p) electronic commerce had embraced the technology. This low morsel of Nigerians using the internet to do business may contribute to the Nigerian onli ne obtain behaviour.1.2. Problem statementThe use of the internet in doing business in Nigeria is slower than other countries in the world. This is contrary to the vital wideness provided by the use of the internet in advertising the product. Most of the Nigerians are stolid about online shop, but those who embrace the internet do not prefer to do online shop because they assume products advertised in the internet are either overpriced or strange to their traditional culture. This consumer behaviour has reduced efforts of globalization into the Nigerian markets. The question, thus, is what should be done about this online consumer behaviour to set up globalization seek objectivesThis research is carried out to find out the online shopping behaviour among the Nigerians. The objectives of the make go away beTo Investigate the behaviour of online shopping among Nigerians Determine whether meshwork advertising has an baffle to the online shopping behaviour among Nigerians. T o investigate the risks associated with online shopping.1.3. Research structureThis research leave behind start by introducing the problem statement why it is an all-important(a) conceive among the Nigerians. This pass on be followed by outlining the objectives of the pick up. The existing belles-lettres review sets to give the research the basis on which the factors creation studied ordain be based. The methodological summary section pull up stakes propose a how the factors can be investigated and why the chosen methods for study are preferred. Lastly the research go out highlight the limitations that are probable to come to the results of the study and how they can be reduced to make the results more(prenominal) validated. The briny chapters impart be as followsIntroduction Literature Review Methodology Data Analysis and Findings Conclusions and Recommendations 2. Literature reviewFolorunso et al. (2006, p.2224) suggested that the factors that affect online shoppi ng behaviour are establishing cost, inletibility, screen and confidentiality, data security, network reliability, credit shake threat, authenticity, citizens income and education. The shopping behaviour of Nigerians living abroad is quaint as it can be determine as unique among the rest. Among the factors suggested by Folorunso income levels and data security was established as the study factors contributing to the unique behaviour of the Nigerians. In another research by Ayo (2006, p.2), he argued that cyber-crime as the major factor behind the low rate of adopting the electronic commerce technology. Further, other important factors reach been established as contributing to this unique behaviour among the Nigerians. These factors are inferior online fee methods, lack of trust in network retailers, poor technological infrastructures, and fear of wanting(p) security in online surrounds (Adeshina &038 Ayo, 2010).In line of work to the slow rate at which online shopping has been embraced by the Nigerians, they have increased use of electronic banking and payment systems as they demand these technology issues as more secure. The major use of electronic banking is to pay bills, bullion transfer activities and obtaining banking statements at any time they wish to have the statements for their daily activities. The major factors identified on the previous research do not point to the slender situation because even through the electronic banking operates provided by this technology, users are in addition in all probability to be exposed cyber crimes (Egwali, 2009). advertisement is used as a trade strategy to familiarise the consumers to the products in the market. In a global market, advertising through the internet gives the consumers an avenue to consider a change field of products that will assemble their specific demand. Although internet advertising comes with a lot of advantages to twain the consumer and the advertising agency, it has not been fully embraced in the Nigerian market. This indicates that the consumers in the Nigerian market have varied perceptions about web advertising. According to Wohn and Korgaonkar (2003), males march more positive beliefs about web advertising and more positive attitudes toward web adverting than females. Additionally, male are more likely than females to purchase from the web and surf the web for functional and entertainment reasons, whereas females are more likely to surf the web for shopping reasons. From these findings, it can be deduced that there are specific online shopping behaviour among Nigerians. The research will carry out a detailed review of the existing belles-lettres on the behaviour of online shopping among Nigerians. The investigator will critically analyse the literature both that are in frequent of the research and those that are not.3.MethodologyThis research will use qualitative approach to establish an in-depth description of the problem of the study. T his method will be the most appropriate because it does not apply any mathematical judgment of the results (Higgs &038 Cherry, 2009). According to Miles and Huberman (1994), qualitative approach is the high hat because it is concerned with meaningful characteristics, stories, visual renders, observations and words. This study will be based on the individual behaviour on online shopping.Consequently, the research example will be identified among them Nigerian Diaspora students, professionals and business people. The research sample will be conducted to 100 Nigerians. The research sample gives a good study population because of the sample size. In addition, the use of this type of respondents will give basis to the research because these are people who have the know-how of technological matters. Additionally, since online shopping is based on the use of technology this type of respondents is the beat research population because they are instead aware of the online shopping activi ties using the internet. Thus, the results of the findings will give a true check of the real behaviour of the Nigerians online shopping.3.1.Research approach and strategyThe research will be conducted for 100 Nigerian. The respondents will be selected at random both that live in UK and those that are in Nigeria. The respondents will be supplied with questionnaires to investigate their online shopping behaviour. The data that will be used in this study will be sourced from both old and secondary sources. The primary data will be tranquil by sending questionnaires to the respondents. The researcher will conceal the identity of all respondents for confidentiality purposes. both respondents will be given unique ID numbers like P1, P2, and P3 that will act participant one, two and three respectively. unoriginal data will be poised from existing literature that is in the in the public eye(predicate) domain. This means that there will be no permission sought to access the material s or cost incurred to collect data.3.2.Data collectionThe data for this research will be hoard through the use of questionnaires. The questionnaires will be subdivided into three sub-groups as follows online shopping, electronic commerce and internet usage. Each of the sub-categories will be aiming to investigate the behaviour of online shopping among Nigerians. (See vermiform process 1)3.3.Data analysisQualitative study does not involve numerical values, and thus, an analysis tool will be used that will give pay interpretation and description piece at the same time avoiding biases (Sewell, 2008). Therefore, the data will be analysed using case descriptions of the phenomenon. A detailed report will then be developed based on the analysis of the data collected through questionnaires. After, conclusions will be drawn from the analysis of the study, and more so the researcher will give recommendations that for future studies.3.4. Ethical issuesThe estimable issue in this researc h study will be to keep the namelessness of the respondents. Each of the involved respondents information will be set with great privacy based on individual data protection policy.3.5.Research limitationsThe sample used to represent the Nigerians is comparably small. A bigger representative sample should be used to determine the real factors. The random sampling method is good, but is go about with the challenge of some respondents failing to cooperate. The best approach would be to administer the questionnaire instantaneously to the respondents to ensure that there is 100% response from the targeted representative sample.4.ConclusionThis research is an important finding that can be used to execute developmental changes in developing countries. Nigeria is one of the developing countries and the trends shown by its abroad citizens can be used as a model for other developing countries. Also, since technology implementation in the business environment is inevitable then it is imp ortant to draw these factors in order to make the infallible adjustments to make the developing countries able to embrace technology. The representative sample will give accurate results of the research study because it will use a study population that can embrace technology.ReferencesAdeshina, A &038 Ayo, C .2010. An Empirical Investigation of the Level of Users. toleration of E-Banking in Nigeria. diary of Internet Banking and Commerce, 15 (1), 1-13.Egwali, A. 2009. Customers Perception of Security Indicators in Online Banking Sites in Nigeria. Journal of Internet Banking and Commerce, 14 (1), 1-15.Folorunso, O et al. 2006. Factors Affecting the Adoption of E-commerce A line of business in Nigeria. Journal of Applied Sciences, 6 (10), 2224-2230.Ghosh, A .1997. Securing E-Commerce A Systematic Approach. Journal of Internet Banking and Commerce, 1-4.Internet World Stats, 2009. Nigeria Internet Usage and Telecommunications Reports. Retrieved from .Jackson, P. et al. 2003. e-Bus iness Fundamentals. London Dorset House issue Company.Miles, M.B. &038 Huberman, A.M. 1994. Qualitative Data Analysis An expand Sourcebook, 2ndedn, Newbury Park, CA Sage.Sewell, M., 2008. The Use of Qualitative Interviews in Evaluation, Tucson, AZ The University of Arizona.Sewell, M., 2008. The Use of Qualitative Interviews in Evaluation, Tucson, AZ The University of Arizona.Wohn, L &038 Korgaonkar, P 2003, vane advertising gender differences, gender differences in belief, attitude and behavior. Florida MCB UP.Appendix 1The questionnaireOnline shoppingHave you been using online shopping in Nigeria?Do you use online shopping in the UK?If yes how many times did you shop online while in Nigeria per week?How many sites do you visit per week while in the UK or Nigeria?What products do you shop for with this service in Nigeria or the UK?What are the risks associated with online shopping?2.0 Electronic commerceHave you been using electronic commerce while in Nigeria?Do you still use elec tronic shopping in the UK?If not, what are the reasons?What functions do you use the service for in Nigeria or the UK?3.0 Internet usageDo you use internet regularly?What do you use the internet for?Do you think there are risks associated with internet usage?How much do you use the internet for online shopping?
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