Reliance Fresh Project Reports

CONSUMER PERCEPTION AND THEIR BUYING BEHAVIOUR TOWARDS RELIANCE sugared SUPERMARKETS NEW DELHI, INDIA. Chapter 1 Introduction combine retail sell is the port wine between the producer and the individual consumer buying for personal consumption. This excludes direct embrasure between the manufacturer and institutional secureers such as the goernment and other bulk customers. A seller is one who stocks the producers goods and is relate in the act of selling it to the individual consumer, at a marge of profit.As such, sell is the last link that connects the individual consumer with the manufacturing and distribution train. The sell manufacturing in India is of late often being hailed as one of the morning time sectors in the economy. The Indian sell persistence is now beginning to shoot in the line with the transformation that has swept other large economies. It come up trem oblite arrayous growth with the changing demographics and an improvement in the character reference of liveness of urban people.The growing affluence of Indias consuming class, the emergence of the voguishly breed of entrepreneurs and a flood of important products in the food and grocery store, has driven the current sell boom in the domestic market. (Jhamb & adenine Khiran, 2012) AT Kearney, the well-known international management consultancy, recently identified India as the first most attractive retail destination glob in ally from among xxx emergent markets. It has do India the cause of a good deal of agitation and the cynosure of many an(prenominal) foreign and domestic eyes.The entry of foreign and Indian retail giants ilk Wal-Mart, Metro, Reliance, Birla, Tata etc. made Indian market more emulous which is at cut throat level. So how retailers can r apiece to their end customers, to win the mind share and increase the basket size of to each one shopping trip. (Jhamb & Khiran, 2012) It is expected that by 2016 modern retail diligence in India will be worth US$ 175- 200 one thousand thousand. India retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$ 320 billion and is increasing at a rate of 5% yearly.A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas, cost increase incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount to US$ 21. 5 billion by 2010 from the current size of US$ 7. 5 billion. The growth of field in the Indian retail market is mainly due to the modification in the consumers behaviour. For the parvenue generation have preference towards luxury commodities which have been due to the strong increase in income, changing lifestyle, and demographic patterns which are favourable. Huangyuarong (2011).As the twentieth cytosine has come to and we have moved in to third millennium , we can see many development and changes fetching place around us with all the industries and firms within each industry trying to keep pace with all the industries and firm within each industries trying to keep pace with the changes and diverse penury of people . vendor have regarded customer as the king and evolved all activities to satisfy him or her, this concept gaining more momentum and importance today. More than a century ago, the father of our nation, Mahatma Gandhi, had made visionary and deep meaningful statement at Johannesburg, South Africa in 1980.A customer is the most important visitor of our premises. He is non dependent on us . We are dependent on him He is non interruption on our work. He is the purpose of it and not an outsider on our premises. He is a part of it. We are not doing him favour by serving him. (AnithaJulius, 2013) Today the stainless firm assiduous in a transit of creating a life time look on and relationship with customers. This report start with discussion on the diversity of consumer behaviour and the need for studying consumer buying behaviour and consumer as a cerebrate field of marketing .This can be largely be attributed to the prevailing market situation . Today the company image is built and made known by its customers. Thus success of the firm determined how effective it has been in meeting the diverse consumer need and wants by treating each customer as unique and offering products and services to suit has or her need. (Gupta, 2011) Consumer buying behaviour will be a primary force in determining how this transition will evolve. Getting closer to the customer in todays highly competitive landscape is essential for the entire industry and is no longer just a retail issue.It requires all organizations across the supply chain to work as a mavin enterprise, sensing and responding rapidly to consumer demand in a co-ordinate manner. exact analysis of the changing patterns of consumer demand, shopping trends. (Gupta, 2011) 1. 1. Background We can see many examples of businesses where, first we grow and then think of expanding but Reliance is quite a different. Reliance has developed such huge amount of resources and capital over the years that whenever it steps into any segment it is not required to delay for growing signal, thats why it evermore thinks of expanding without any boundaries.Reliance retail is nigh Step by RIL which will be a pan India project. ( conviction warm information, 2012) Reliance undecomposed is the retail chain piece of Reliance Industries of India which is headed by Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to localize Rs 25000 crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country.The Reliance Fresh supermarket chain is RILs Rs 25,000 crore venture and it plans to add more stores and eventually have a pan-India footprint by year 201 1. The super marts will sell bright harvestings and vegetables, staples, groceries, fresh juice bars and dairy products and also will mutant a separate enclosure and supply-chain for non-vegetarian products. Besides, the stores would provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people, fit to the company. reliance fresh information, 2012) The company is planning on opening new stores with store-size varying from 1,500 sq ft to 3,000 sq ft, which will stock fresh fruits and vegetables, staples, FMCG products and dairy products. from each one store is said to be within a radius of 1-2 km of each other, in relation to the concept of a neighbour store. In a dramatic change due circumstances prevailing in UP, West Bengal and Orissa, It was mentioned recently in News Dailies that, Reliance Retail is moving out stocking.Reliance Retail has decided to minimize its exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super market centraliseing on categories like food, FMCG, home, consumer durables, IT, wellness and auto accessories, with food accounting for the bulk of the business. (reliance fresh information, 2012) 1. 2. Reason for study An intention of this study to clarify and visualize the behaviour and perception of consumer towards Reliance Fresh and how it impact on todays retail marketing at New Delhi. 1. 3. Statement of problem fare and grocery retail sector is one of the fastest growing industries, moreover the nature of shopping behavior has not been studied in-depth. This has created a need to identify the aspects influencing these behavior and the patterns that will be followed. Lately, many new retail formats have introduced in New Delhi hence it is crucial for retail stores to understand consumer buying behavior along with their preferred store choice. 1. 4. query accusive I. To study consumer buying behavior and their perception at Reliance Fresh customers o f New Delhi. II. Too examine the influence of demographic factors on retail purchase behavior.III. Evaluate the consumer trends and their perception towards the new shopping style. 1. 5. Major Research Questions What are the major factors influencing consumer buying behavior and their buying decision process at Reliance Fresh New Delhi? 1. 6. Assumption The attitude, perception, and behavior whitethorn be different to buy in supermarkets of New Delhi. Reliance fresh should encourage their image, consumer perception, consumer purchasing decision criteria and also should maintain their service quality to make more consumers satisfaction. 1. 7. Scope of the studyThe scope of this study focus on consumer behavior and perception on Reliance fresh retail New Delhi which is already established all over in India. but in Delhi its provide the higher level of service for the consumer satisfaction, so in that location are coming more consumer at Reliance Fresh to buy best quality product int o the store. The study to survey the behavior of consumer who always buy product from Reliance fresh at the largest famous retail stores at New Delhi, India with questionnaires. 1. 8. Benefit of research 1. To understand the factor influencing purchasing making decision of product of Reliance Fresh Retail. . To realize how the consumer observe and behave the buying activities of the stores and consumer perception for the image of Reliance Fresh supermarket. 1. 9. restriction of research The research focuses and asks for the mind of consumer (perception and behavior) which is intangible so it is difficult to banner by figure and may have bias answers depend on that situation because normally, Indian People mostly are ashamed to ascertain the truth. Conceptual Framework Independent variables Dependent variables Location * Customer acquire Behavior Buying decision process Ambiance of the supermarket Quality of products classification of products Customer services References Anith aJulius. (2013). Retail Market in India. online article. Gupta, M. M. , A. (2011). Consumer Perceptions towards Different Retail Formats in India. Maharishi Markandeshwar University. Huangyuarong. (2011). Consumer Markets and Consumer Buyer Behavior online article. Jhamb, D. , & Khiran, R. (2012). Emerging trends of Organized Retailing in India. School of Management & Social Sciences. reliance fresh information. (2012). online article.